About Us
Heritage, Heart & Hands
At Whytam Home, we believe that every home should tell a story; one rooted in authenticity, craftsmanship, and culture.
We are an African home goods brand dedicated to curating and creating authentic, artisan-made pieces that honor Africa’s timeless traditions and craftsmanship.
While many brands have turned to mass production and overseas factories, we choose a different path.
We go directly to the villages, workshops, and studios across Africa where generations of artisans continue to shape beauty with their hands and heritage. Every piece we offer carries the soul of its maker, the rhythm of their culture, and the memory of their ancestors.
Our Mission
To preserve African artistry and cultural history, while providing beautiful, functional pieces that bring a sense of warmth, meaning, and slow living into modern homes.
By choosing our pieces, you’re not just decorating. You’re investing in heritage, supporting local artisans, and keeping ancient traditions alive.
Our Values
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Authenticity Over Imitation
We believe true beauty lies in the original, not the replica. Every item we curate is handmade in Africa, by African artisans, using traditional methods passed down for generations. -
Sustainability & Slow Living
We don’t mass produce. We create and curate in small batches, celebrating the imperfect beauty of handmade work and encouraging mindful consumption. -
Empowerment Through Craft
We work directly with artisan communities to ensure fair pay, ethical practices, and long-term partnerships that sustain livelihoods and preserve craftsmanship.
Our Promise
Each piece from Whytam Home carries a story of heritage, of hands that craft with intention, and of the Africa that continues to inspire the world.
We’re not just selling home goods; we’re sharing culture, preserving history, and bringing the heart of Africa home.